Astrologer, yoga teacher and social entrepreneur, Philippines
Jeannie E. Javelosa is a Filipina astrologer and yoga teacher. She has given soul destiny readings for 38 years, teaches astrology through the Banahaw Astrology Circle, and is certified in Ashtanga Vinyasa and Pranayama.[8][10] She is also a social entrepreneur, artist and writer. She co-founded the communications firm EON in 1998, the sustainable retailer ECHOstore in 2008 and the GREAT Women brand for women micro-entrepreneurs, and she is director of the Yuchengco Museum.[1][2][3][4]
The GREAT Women brand began as a Philippine government programme and grew into an ASEAN initiative with Canadian funding.[3][5] Before any of the businesses she worked as a visual artist and art writer, and she has run the museum for twenty years.[6][7]
She also runs Banahaw Circle Nature Retreat on Mount Banahaw in Dolores, Quezon, set up around 2020.[9] She writes a column for the Daily Tribune under the name Bridging Worlds.[11]
Jeannie is a self-taught psychic sensitive astrologer-reader with an international clientele, and has been a meditator and life counsellor since the 1990s.[10] In 2025 she wrote that she had given soul destiny readings for 38 years.[8]
She sat on a panel of three astrologers at a Yuchengco Museum forum in January 2011.[58] In August 2013 she spoke on astrology and its purpose at Poetry of Stars, the Lopez Museum conference on astrology in the Philippines marking the centenary of Serafin Lanot.[59] Since Covid she has taught online through the Banahaw Astrology Circle, where the astrology is taught in a storytelling style, and she gives an annual astrological trends talk on Zoom, held for 2026 on 10 January.[10][60] She has been a guest on Stephanie Zubiri's podcast Soulful Feasts.[61]
She began Sivananda yoga in 1998, is certified in Ashtanga Vinyasa and Pranayama through the Centered Yoga Institute in Thailand, and ran ECHOyoga Shala in Makati from 2008 to 2014.[10]
EON was founded in Manila in 1998. Tatler Asia's 2025 account of its founding says it started with one million pesos pooled by five friends, among them the diplomat Junie del Mundo, Ambassador Romy Manalo and Jeannie, and that the idea came to the co-founders in a Paris café after a state visit.[12] It began as an events management company. By 2008 the Philippine Star described it as a stakeholder relations firm and full-service communications company that she had helped set up, and that year the paper carried her as a director of EON Stakeholder Relations Firm.[13][14]
In 2015 the firm restructured as EON The Stakeholder Relations Group, with four units: EON Public Relations, Engage for reputation management and public affairs, Tangerine for creative and brand experiences, and Dig for digital.[15] Since 2012 it has run the Philippine Trust Index, a survey of how far Filipinos trust institutions such as government, business, the church and the media, now published as the Philippine Trust Study with Ateneo de Manila University.[16][17] It took Silver for Southeast Asia PR Agency of the Year at Campaign Asia's 2017 awards and Silver for Philippines PR Agency of the Year in 2021, and won Gold for Most Innovative Public Relations Agency of the Year at the 2019 Asia-Pacific Stevie Awards.[18][19][20]
EON's leadership page lists her today as Co-Founder and Senior Advisor for Gender, Sustainability, and Business Development, with Junie del Mundo as Founder and CEO.[1]
ECHOstore Sustainable Lifestyle opened its first store at Serendra in Bonifacio Global City in 2008.[2] Its founders were Jeannie, the marketing specialist Pacita "Chit" Juan and Regina "Reena" Francisco. Jeannie and Francisco had known each other since fifth grade, and she met Juan in college.[2][21] The business was set up under the company Earth Life Store Supply Inc., and the three pitched it at the Business in Development Challenge in the Netherlands.[22][23] In 2010 it opened in Cebu, where The Freeman called it the first concept store of its kind in the Philippines.[24]
In 2009 the founders set up the non-profit ECHOsi Foundation to help the communities supplying the store package and market their products, with Jeannie at its head.[21][23] During the pandemic the partners closed the Serendra, Podium, Rockwell and Alabang Town Center stores and kept outlets on Valero Street in Makati and in Davao City as hubs for online sales.[25]
GREAT Women, for Gender-Responsive Economic Actions for the Transformation of Women, began as a brand programme of the Philippine Commission on Women, funded by the Canadian International Development Agency, with ECHOsi as its private-sector partner.[3][26] At the brand's launch in 2013 Rappler reported her saying the team had looked at more than 2,000 women-made products and kept 47.[3]
From 2015 the platform was extended to women entrepreneurs across ASEAN. The Unreasonable Group describes meeting her at ECHOstore in Manila in February 2015 to work on that expansion, and the Inquirer credited her and Chit Juan with carrying it from the Philippines to the region.[27][5] At the ASEAN Summit forum in Manila in November 2017, Canadian Prime Minister Justin Trudeau went on stage with her and two partner entrepreneurs and called the project a model for the world.[28] In 2018 Christian Louboutin's Manilacaba bag was made with GREAT Women weavers, with ten per cent of the profit on each bag going to the initiative.[29][30]
Her title changes with the year: Chief Visionary Officer in 2015 and 2019, co-founder of GREAT Women in ASEAN in 2018, CEO of GREAT Women in 2020.[27][31][29][32]
She was an Asia-Pacific finalist for the Cartier Women's Initiative Awards in 2012.[33] In 2018 Go Negosyo named her one of its Inspiring Filipina Entrepreneurs, in the enabler category, for widening market access for micro and small producers, and she was one of nine Filipinas given the ASEAN Women Entrepreneur Award in Bangkok that May.[34][35] She names them the Go Negosyo Outstanding Women Entrepreneur Award and the Outstanding ASEAN Women Entrepreneur Award.[36]
In 2020 GREAT Women won the Leadership Commitment and Gender-responsive Marketplace categories at the Philippine level of the UN Women Asia-Pacific WEPs Awards, and was second runner-up for Gender-responsive Marketplace across the region. Both awards went to the organisation, not to her personally.[32][37]
She wrote the chapter on empowering women and minority entrepreneurship in Planet Entrepreneur, the World Entrepreneurship Forum's guide published by Wiley.[38] She spoke on the Doing the Unthinkable panel at the 2019 Management Association of the Philippines CEO Conference.[39]
The Yuchengco Museum, founded by Ambassador Alfonso T. Yuchengco, opened in September 2005, and the Philippine Star's 2006 account of its opening quotes Jeannie as its curator and consultant.[40][41] Coverage names her as curator of the 2011 exhibition marking Jose Rizal's 150th birth anniversary and the Yuchengco Group's centenary.[42] By 2023 she was museum director, and curated WOMAN: Thesis and Antithesis with the Cultural Center of the Philippines.[43] In 2025 the photographer Denise Weldon said Jeannie wanted to take the museum in a new direction and bring photography into its galleries.[44]
For the museum's 20th anniversary in June 2026 she turned it toward working creatives. The lower floors became Y Space for events and retail, and the upper floors keep the collections, including the Amorsolo holdings.[4][45][7] "We are moving into this next level of sensitivity to the needs of our creative people," she told Context.ph.[4]
Before the businesses she worked as a visual artist, printmaker, art writer and curator.[6] She holds a fine arts degree, magna cum laude, taken in the Philippines, and a Master of Fine Arts from the University of Pennsylvania, and has had twenty solo exhibitions.[36]
She co-edited Art Philippines: A History, 1521-Present, published by The Crucible Workshop in 1992, though some listings give 1993.[46] She is one of the fourteen artists in Self-Portraits 2: Fourteen Filipina Artists Speak, published by Ateneo de Manila University Press in 2003.[47] She showed in Bakat, the Philippine Association of Printmakers' 30th anniversary exhibition at the Cultural Center of the Philippines in 1998, and is credited as a writer for the visual arts section of the CCP Encyclopedia of Philippine Art.[48][49]
For the Philippine Star's Sunday Allure section she wrote the column A Spirited Soul, with pieces from at least 2002 to January 2020, and she contributed to HuffPost from 2012 to 2016.[50][51][52] Since 2025 she has written for the Daily Tribune as Bridging Worlds, and in September 2026 she started a Bridging Worlds newsletter on Substack.[11][53]
Banahaw Circle Nature Retreat is a bed and breakfast and retreat centre in the Holy Trinity Compound, Barangay Santa Lucia, Dolores, Quezon, on the slopes of Mount Banahaw.[54] The Inquirer reported in September 2020 that she was setting it up with the family of the late healer Dr Bibiano "Boy" Fajardo, who had built the centre, and that restaurateur Annabel Lichaytoo Tanco of Bizu had come in that March to oversee the renovation.[9] She dates it to after Covid.[36] The property is operated by Banahaw Tres Marias Resort Inc.[55] Chit Juan, her ECHOstore partner, wrote in 2026 that Jeannie and two other women became the "Tres Marias" during the lockdowns, building an economy with the Dolores community around honey, preserves, guiding, cooking and farming.[56]
The retreat is accredited by the Department of Tourism at Mabuhay level.[56][8] Its programme includes nature walks, hilot training and the local practice of pamumuesto, and she has joined the Wellness Tourism Association of the Philippines.[8] A 2025 Daily Tribune profile describes her connection to the mountain and recounts an out-of-body experience she had at sixteen.[57]
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